Store Brands vs. Name Brands

There’s been quite a controversy lately about store brand vs. name brand products in grocery stores. Name brands contest that their product is superior to the store brand labels. The store brands say that their product is equal in quality… if not more so… than name brands. And they save consumers money.

Parent’s Choice baby formula took this debate head on in a recent court case. They were challenged by name brand formula company Mead Johnson in a false advertising case. The court found in favor of Parent’s Choice formula and upheld that ruling again when Mead Johnson appealed.

Personally, I breastfed both of my children. My firstborn however… I did end up having to supplement with some baby formula. When she was 9 months old, I found out I was 3 months pregnant. My doctor recommended that I stop breastfeeding immediately because I had a history of miscarriage and pre-term labor. Breastfeeding causes a contraction in the uterus.

I decided that I had a good long run at breastfeeding and for the safety of the unborn baby, I’d stop nursing and make the switch to formula for a few months until I could move to whole milk. I soon discovered that formula was expensive for a single income household. Store brands were much less expensive… but were they as quality a product as the store brand?

Checking the labels, I noticed that the key ingredients recommended for brain development and those most like mother’s milk were identical. You’ve probably noticed the price difference on your own. Switching to a store brand from a name brand formula can save consumers up to 50%! Parent’s Choice has a price savings calculator now. I wish I had that then!

Of course nothing is better than a mother’s milk… but that’s not what this post is about. It’s about whether store brands can stack up to name brands. I feel that they can. Parent’s Choice was proven to be nutritionally equal to the bigger, pricier name brand formulas.

I wrote this informative post while participating in a blog tour campaign by Mommy Brain Reports on behalf of Parent’s Choice Infant Formula. I did receive compensation for my time and efforts in writing this post. All opinions expressed in this post are my own. But you already knew that.

What are your experiences with store brands vs. name brands?


  1. Monica says:

    Thank you thank you thank you for your post. I wish I had even a few months of breastfeeding my girls, but a surgery 5 years before they were a twinkle in my eye prevented that… That and poor help at the hospital when they were born… but that’s another story. I loved that I was able to use Parent’s Choice with my twins… It saved us so much money, and they did very well with it. I hope that more parents will realize that they can save so much money over the name brands, and they’re not sacrificing anything for their child’s nutrition. Not everyone knows about the FDA regulations that make all infant formulas nutritionally equal, so I’m hoping things like that recent court case will help more parents feel at ease about using Store Brands!